Doin' our bit

How we show love to people and the planet

Conscious Collaborations

At Baebe, we think the women of the world deserve a whole lot of love and support. After all, we’re a pretty badass bunch. That’s why we choose to consciously support our fellow mamas and female-led businesses across all areas of our brand, from the artists we work with to the causes we support. Yeah the girls!

Planet Earth Friendly

We’re focused on finding ways to protect this pretty little planet of ours. All our paper products are printed on 100% FSC-certified paper, and the majority of our goods are packaged in reusable cotton bags or eco-friendly, compostable tissue paper.

And in our quest to help un-plastic the planet, we use only the smallest amount to protect our baby journals as they make their way to their forever homes.

Right now, we’re in the process of switching to biodegradable cello bags for our baby books. Prefer a plastic-free option for your journal in the meantime? We’ve got you girl - just drop us a line in the comments section at checkout and we’ll sort it. No stress.

Acknowledgement of Country

Baebe acknowledges the Yugambeh people as the Traditional Owners of the land where we work and live, and we respect and honour Elders past, present and future. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land. We are committed to building a brighter future together.

All about inclusivity

Love. It’s all you need, right? We sure think so. And to us, love means being inclusive to all. Our baby journals have been lovingly crafted to suit all family types, with gender-neutral wording and designs throughout.

What’s more, we like to keep it real in our branding - so you can expect to see all the scars, the lumps, the bumps and the wobbly bits of motherhood on proud display in our marketing content. #Sorrynotsorry